This site gives your four routes to a successful blog depending on your needs, objectives and skills

It helps you answer the following questions:

• What do I need to know about blogging?
• How can blogging help my business?
• How much technology do I need to learn?
• How do I measure success?
• How much should I do myself and what should I outsource?
• How do I choose which blogging software to use?
• Should I have a blog or a website, or both ?